Marketing...

"Images need one kind of exposure to give them life,

                  but quite a different kind of exposure to make them grow"

imagicam Online Albums are very powerful, feature rich, marketing tools in themselves, giving your business a greater online exposure than any static website or online directory listing can generate and at a fraction of the cost.

We have continued to build on this with the addition of features and applications to make your marketing tasks simpler and more effective. The end result is that imagicam has become the perfect Online Image Sales & Marketing service available to professional photographers.

Please read more about these below...

 

The FolioAgent - A flexible tool and dynamic partner

 


Reap the multiple marketing benefits of this flexible tool and dynamic partner...

Provides a stand alone portfolio area, where photographers can quickly and easily create & edit their best work online, while also providing key office duties from emailing folios, dealing dynamically with customer enquiries to gathering marketing stats for your business - with the option of linking directly to your website.

The FOLIOAGENT can be used to market your business much more effectively online, both by preloading many different showcase portfolios within your area of specialisation, e.g. if you are a wedding photographer – ‘Reportage Style Weddings’ – ‘Formal Weddings’ – ‘Weddings In A Particular Venue’ etc. or by offering a range of portfolios outside your area of specialisation, ready to respond professionally and with lightning speed to new opportunities as they arise. Please click here for more details.



The EventPlanner - Powerful online marketing for the professional photographerThe EventPlanner

For the wedding photographer, this is one of our most powerful online applications which is a great 'must have' service to be able to offer your wedding couples, yet doubles as an extremely powerful marketing application that boosts the profile of your photography business for many months before the wedding actually takes place.

The EventPlanner integrates with our Online Albums or is available as a stand alone marketing product. Please click here for more details.



The LUX Album - Unique customisation and interactivity for your Online Albums
The LUXAlbum effectively upgrades the Standard Online Album viewing with a range of interactive features completely unique to imagicam, providing instant appeal to your clients, while reflecting impeccably on your photography business.

This dynamic image showcase operates side by side with your Standard Online Albums and offers customisation at a unique level, including an exclusive online Guest Book, the ability for the hosts to change their Online Album cover image and welcome text, as well as allowing an interactive and personal input into how their favourite images will be viewed online in their very own Slide Show. Please click here for more details.

The net result of the extra benefits your customers receive is not only reassuring for your clients looking for a special product, but of course it markets your photography business at a higher level for future referrals too.



The iCardsThe iCards

Probably the most crucial part of selling your images online, the iCards are automatically generated and printed directly from your computer.

Displaying your business details and the Online Album login/password, handing them to the people you photograph ensures they know how to view their images online and of course markets your business to all like any business card would. The iCards are available as standard to all users of imagicam Online Albums. Please click here for more details.



The Business Web PortalThe Business Web Portal

This application allows you to integrate your imagicam Online Albums with your own website, easily turning it into a full e-commerce web solution that sells your images. With the same 'look and feel' as your website applied throughout, it will appear to the end user that your Online Albums are a part of your website.

Couple the Web Portal with the iCards and it means that everybody you photograph now has a reason to visit your website, generating guaranteed traffic through it and increasing the exposure of your photography business on the Internet. Please click here for more details.



Dynamic Email ToolsDynamic Email Tools

To make life easier for you in your quest to promote your business activities online, we have devised various sales tools that will dynamically generate custom emails for you to send to your clients informing them of the online services you can now offer. To your clients they look as if they have come from your email account and replies will be sent there too.

Also, when your Online Albums go live, we inform your clients of this fact and how they may find and access their images online. The Dynamic Email Tools are available as standard to all users of imagicam Online Albums.



Album Statistics AnalyserAlbum Statistics Analyser

For your convenience, we monitor the activity on all your Online Albums and process the results so that you can instantly find out statistics on album accesses and orders etc.

This kind of data can then prove very useful in analysing how well you are marketing yourself online, which images sell well and whether your print prices may need tweaking.

The Statistics Analyser is available as standard to all users of imagicam Online Albums.



BizChecker - Intelligent online applications for your business websiteBizChecker.com is our sister site and provides intelligent web applications that seamlessly plug into your existing website, providing useful tools, marketing power and transforming it into a fully functional professional looking business website. The tools are included as part of our subscription package or as stand alone plug-ins. The following BizChecker tools are currently available.



The Availability Checker - Instantly informs potential customers to your website of your business availability and increases the probability of them booking your services. If you have no availability, other similar businesses may be recommended to the user.


Dynamic Contact Us Form - Visitors to your website may contact you using this fully configurable and professional looking Contact Us form. Based upon the subject headings selected, messages will be sorted and directed to specified individuals or departments within your business.


Online Marketing Feedback
- This may be incorporated into other BizChecker applications to provide you with what must be the most valuable element of any business marketing campaign. BizChecker will then process and display the feedback results data in a graphical layout for you.


Online Business Community - Using the Availability Checker, you may create an Online Business Community Network to include yours and other photography businesses you would normally recommend. With them also recommending you, this will focus any new business amongst your community members.

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